Is Domino’s Pizza The New Music Industry’s Real Test Case?

You probably saw the advert by now? Domino’s Pizza is re-branding themselves by acknowledging their pie was crap and offering a new recipe. A less-crappy version of the really crappy pizza we’ve all ordered in a moment’s desperation? Perhaps. I believe DP Corporate would have you think, “upgrade!” But, however they mean it or you interpret it, I am still shocked that an institution such as Domino’s has paid money to tell all of us their product was abysmal. But they are willing to do better. Trust them THIS time. Please!

If the company thrives after this marketing campaign, will the new music industry take notice much less the old one? IF.

Let’s say DP does succeed in convincing the pizza-eating public their new pizza recipe is worth a bite, will this mea culpa campaign pop up from labels and even the artists themselves?

“I’m sorry our roster blows but our latest find IS really good and here’s a free high-resolution track to prove it!”

Or maybe the plateaued and depressed recording-artist, back in the van after losing that beat-to-death bus, pleading for your return,

” Yes, all of my albums sucked. I am sooo sorry about that. Pleeeeeze buy this one, it’s good. Honest.”

Unfortunately, what I came away with after the first viewing of the original television ad I’ll call, DP 2.0 (The Pizza Turnaround is a documentary for pizza’s sake!) was a message probably not intended by the marketing brain-trust: their pizza is now 40% better. Which means it’s still crap, right? Just not-so much. Ugh. And this new long-form ad campaign requires someone willing to invest time. A FAN. Isn’t this preaching to the choir? Say it as quickly and convincingly as possible the first time. Those of us that think of Domino’s Pizza as a pizza-slur are not going to watch the Citizen Kane of pizza adverts.

So if you are a label owner or recording-artist contemplating your own musical upgrade, I’d suggest a slightly different approach — make great music FIRST and then let your friends and fans tell everyone.

I would have tried that approach if I was making a pizza turnaround, too.


4 Responses to “Is Domino’s Pizza The New Music Industry’s Real Test Case?”

  1. Thanks for publishing about this. There’s a lot of good tech information on the internet. You’ve got a lot of that info here on your site. I’m impressed – I try to keep a couple blogs pretty on-going, but it’s a struggle sometimes. You’ve done a solid job with this one. How do you do it?

  2. Great article. There’s a lot of good info here, though I did want to let you know something – I am running Mac OS X with the up-to-date beta of Firefox, and the look and feel of your blog is kind of bizarre for me. I can read the articles, but the navigation doesn’t work so good.

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