Playing The Media: Music Marketing Advanced Class For 20th Century Thinkers

Nothing is what it seems. But let’s face it, we deserve it. In the spirit of never give a sucker an even break, I think Sony, once again, demonstrates WHY the music biz is in the middle of a long-running sea change. As Anthony H. Wilson said, “you have the right to fuck off.

EXCERPT FROM GO-DIGITAL’S EXCELLENT ARTICLE:

ReadWriteWeb article on how rights owners (Sony, Chris Brown) can make viral profits on other people using their work instead of suing them – http://bit.ly/KA3HI

The video was real. But promotional activities (possibly/likely paid) created the initial viral effect (led to the tipping point of the viral effect) which then got carried a further by people thinking they were simply late to the party, including myself (e.g. 440k bit.ly clicks and 3k detectable retweets out of the 13M views). The numbers don’t jive.

The viral halo has added 1 million more views to the video from August 1 – August 2.  (13.1 M to 14.5 M)


THE COMPLETE POST:

The JKWeddingDance video was real; the viral effect was MANUFACTURED – Post 1 of 2


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